Is your entrepreneurial spirit kicking in? Do you want to engage yourself in the events planning industry? If you are, then this post is definitely for you. We will give you a quick overview of what you need to consider should you want to make this your serious business.
Know your Target
You might think that being the ‘jack of all trades’ is a good idea when you are starting your own events planning business. While it is important to know a lot of things, it is also vital to have focus. You have to remember that there are different events. We have the celebrations, education, promotions to name a few. Each celebration calls for different planning. You must know which one would be your forte so you can do more research on that, making you stand out from the rest of events planning companies. Engage in a specific niche that you enjoy doing before extending your network to other type of occasions.
Make Your Business Legal
Secure the necessary permits required for your business to be able to release official receipts to your customers. Being a legal business also increases your credibility as a service company to your clients. Registering business also protects you and your clients as well.
Quite frankly, building contacts is never easy. And we believe one should be able to invest a lot of time building network. You should start from your family and friends. Tell them that you are starting up a business and would appreciate if they could refer you to their friends. From there, you can build your own potential clients. Just make sure your services are always the best so you can get the best advertising out there – word of mouth.
Now that you have clients, never forget to document your events. Always have your camera ready to take snapshots of even the littlest details. Create your social media accounts so you can have a wider reach. And of course, always ask for testimonial from your clients and politely ask if you could quote them on your pages. Have a media kit as well that can be easily distributed as flyers to extend your services to potential customers.
It would also be great for your business to get certificates. This is going to look good and of course, big companies would be more comfortable in dealing with you. So while you can, get certified.
An event planning business is a big business and opportunity you can explore. With the right foot forward in starting the business, success is quite easy to achieve.